Scope of practice

Whitfield Here - Scope of Executive Coaching Practice

Our Coaching Partnership: A Journey towards Purpose & Fulfillment

By engaging with me as your Coach, you and I will establish a partnership with the goal of your personal and professional development towards a life of increased fulfillment, particularly within the dynamic environments of demanding careers while raising families.

My Commitment as Your Coach:

My role as your Coach will be to:

• Listen attentively and with genuine curiosity to understand your unique aspirations, challenges, and perspectives.

• Converse with you in a way that illuminates your own vast potential, values, and inner purpose.

• Motivate you to explore new possibilities and develop into the individual you aspire to become to succeed in your professional ventures and personal life.

• Provide you with frameworks and support to hold yourself accountable for the changes and commitments you make.

Your Commitment as a Client:

For our coaching partnership to be most effective, your role is to:

• Bring your own curiosity and a willingness to explore.

• Engage in our conversations with candor and honesty.

• Open yourself to new perspectives, possibilities, and pathways of self-discovery.

• Demonstrate a willingness to make meaningful commitments to yourself and your development.

• Hold yourself accountable for taking action on the insights and plans we develop together.

What You Can Expect from Our Coaching Engagements (Our Services):

Our coaching engagements are designed to support your journey and may include the following activities:

• One-on-One Coaching Sessions: In-person (preferred, and may incorporate active environments) or via video conferencing, focused on strategic purpose discovery, self-exploration, goal setting, mindset development, and navigating professional challenges.

• Development of Personalized Action Plans: Collaboratively creating actionable steps aligned with your goals and values.

• Guided Exercises: Utilizing frameworks for values clarification (e.g., "funeral exercise" concept), mindset enhancement, identifying limiting beliefs, mapping current vs. desired states (Point A to Point B), and anticipating obstacles.

• Email and text support: Except for personal holidays, I will support you via email within 48 hours, and text within 4 hours between 8am and 5pm Pacific, Monday through Friday.

• Custom Coursework: Access to short video modules and interactive assignments designed to support your learning and application of coaching concepts.

• Self-Commitment & Progress Tracking: Developing and signing self-commitment documents; creating, updating, and discussing visual progress charts for key self-defined metrics.

• Mind-Body Integration: Exploration of principles from physical disciplines (such as kettlebell training, cycling, golf, and Brazilian Jiu-Jitsu) as applied to enhance mental resilience, discipline, and strategic thinking in your professional life.

• Joint Physical Activity (Optional & Mutually Agreed): When appropriate and mutually agreed upon, coaching sessions may involve performing physical activity together. Note: Any engagement in joint physical activities that could be construed as direct instruction or training will be subject to a separate agreement and waiver of liability.

Potential Areas of Growth & Focus (Intended Outcomes – Not Guarantees):

Through our collaborative coaching work, you may work towards outcomes such as:

• Increased clarity on your personal purpose, particularly as it relates to your career and venture.

• Enhanced self-awareness, including a deeper understanding of your core values, strengths, and fears.

• Development of effective strategies to anticipate and navigate challenges inherent in the startup world, or at an established organization.

• Improved ability to align your daily routines, habits, and actions with your long-term values and goals, supporting both your health and happiness.

• Enhanced awareness and a plan to address your own limiting beliefs and behaviors.

• Stronger personal leadership skills and a framework for making values-driven decisions.

• Better integration of mind-body well-being practices to support sustained performance and fulfillment.

Understanding the Scope: Coaching vs. Other Professional Services (Our Boundaries):

It is important to understand the distinctions between executive coaching and other professional services:

• Coaching is Not Therapy or Medical Advice: Coaching services do not include the provision of medical advice, mental health therapy, or the diagnosis/treatment of any mental or physical health conditions. If issues arise that may benefit from such professional support, I will recommend that you seek assistance from a qualified licensed therapist or medical professional.

• Coaching is Not Financial or Legal Advice: Coaching services do not constitute financial investment advice, financial planning, or legal counsel. For these matters, you should consult with appropriately licensed and qualified professionals.

• Coaching is Not Consulting: Coaching services are focused on your personal and professional development, empowering you to discover your own insights, solutions, and paths forward. This is distinct from consulting, which typically involves a professional analyzing specific business challenges for you and providing direct, expert solutions or strategies for the business itself. My coaching role is to help you develop, not to solve your business's operational problems directly.

Coaching Modalities:

Coaching sessions are primarily offered through:

• In-person meetings (preferred, particularly for active sessions).

• Video conferencing sessions.

• Suggested reading, listening, or interactive coursework and written or narrated exercises to be completed between sessions.